Media Analysis

Media Language

The first key convention tells the audience that this is an advert because the logo is in the middle to balance out the structure of the way they have put the celebrity advertising the beats pill product. The slogan below 'small but loud' tells the audience the beat pill may look small to people but it is actually loud when you use so it attracts people to think its a good speaker for people to use for their everyday life. The key images on the advert is famous female rapper 'Nicki Minaj' .The rapper was chosen because they know that she's famous and she has fans that look up to her so they would make money because of Nicki Minaj advertising the pill beats. If it was just some random stranger advertising it I think no one would buy the product. I say this because Nicki Minaj is a loud and bubbly character and people would buy it.

Institution 

The institution for this advert is beats by dr dre, a successful multi-million speaker/headphone company. There is big pink letters saying 'meet nicki's new best friend' this suggests that Nicki recommends the product to all her fans and people out there to go and buy it because she likes and thinks that its the best. Also beats is a company that doesnt have one pacific celebrity they have loads to attract fans and people that are interested in the brand.

Audience

The target audience for this advert is her fans and 13-25. 90% femlaes and 10% male. I say this because mostly in the advert Nicki Minaj is wearing pink and the letters are pink and the product itself is pink so it would be attracting girls more than boys. The age range isn't that wide because the music Nicki Minaj does ,isn't for people that are old or lets say 28 and over. So it would be mostly for teenagers and young adults. I think youngsters would be attracted to this product. Also the only reason why people would buy it is because Nicki is a controversial person that doesn't care what people think and if The advert would probably attract people that are young into music know the brand beats by dr dre very well.

Representation

The representation for this advert is for young people clearly. I say this because when your young and your're into music a lot and you see something everyone has or a celebrity has you only get it not because you need it, its only because you see someone with it or a celebrity and also if its popular young people just tend to copy the crowd and buy it. Also people that would probably get this product ,they would listen to Nicki' music so the product would be sold to many people because the advert has convinces the viewers that its a good product and if a celebrity is there representing the company and product then it would make good money.